With a new model arriving only once every few years, any announcement that Rolls-Royce Motor Cars makes is waited for with bated breath. It has fewer cars than there are fingers on one hand.
Last night Rolls-Royce confirmed that its next vehicle “an all-new high-bodied car” will be called the ‘Cullinan’. Three years ago Rolls-Royce made public its plans to create a new vehicle – a high-sided RR that will redefine luxury travel by making it effortless everywhere – and called it ‘Project Cullinan’. The super luxury car maker has decided to retain the project name for the model.
Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce says “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found.”
Cullinan is the second Rolls-Royce to sit atop the company’s recently announced all-new proprietary aluminium spaceframe ‘Architecture of Luxury’.
An official communique from Rolls-Royce quoting Müller-Ötvös adds, “We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world”.