Starboard Cruise Services, a cruise industry retailer provider, has introduced new retail experiences and shops on a number of new ships, including Carnival Horizon, Royal Caribbean’s Symphony of the Seas, and Celebrity Edge. Carnival Horizon was awarded to Starboard as part of a multi-year agreement to operate retail on nine Carnival ships.
Other newly executed retail agreements are a multi-year retail contract with Norwegian Cruise Line to operate retail on three of their newer ships, and a multi-year contract with Costa Cruises including the new Costa Smeralda launching in 2019 and additional future new ships. By 2020, Starboard will operate over 360,000 square feet of cruise ship retail space, with more than 750 brands on more than 90 ships.
Examples of the unique experiences and brands Starboard is delivering on the newest ships include:
High Tea with Tiffany at Sea: The first Tiffany & Co. store at sea in Asia serves more than a selection of Tiffany jewelry and accessories. Guests can enjoy the Tiffany & Co. High Tea on Dream Cruises’ World Dream, featuring a set menu showcasing exclusive Tiffany treats and British delicacies.
Apprentice of Time: Guests aboard Celebrity Equinox become amateur horologists by donning a loupe, disassembling, tinkering, and reassembling the tiny parts.
“What Would You Do for Love?” with Dior: Certified Dior beauty experts on Celebrity Equinox host a unique combination discussion and seminar. Inspired guests learn makeup looks while sharing some of the secrets to their hearts as they celebrate their personal stories with other cruise guests of “what would you do for love?”
Designer Fashion Trunk Shows: On sailings of luxury lines such as Crystal Cruises and Silversea, guests are treated to exclusive, limited edition apparel collections often presented by the fashion designers themselves. Exclusively available onboard Crystal Cruises, guests can meet and design custom jewelry pieces created by Hubert Gesser.
Victoria’s Secret – Find Your Fragrance: In celebration of the first-ever Victoria’s Secret boutique on a Carnival ship debuting on Carnival Horizon, guests are invited to an interactive event in the boutique that’s all about their favorite fragrances. DJ tunes and cool cocktails make it a party, as participants take a fun quiz to reveal their fragrance style.
Kate Spade – Eat Cake for Breakfast: Royal Caribbean’s Symphony of the Seas guests will be invited to have dessert first at The Collection luxury leather store. Cake and champagne are served as guests discover Kate Spade’s newest collections and strike a pose for photo opportunities.
Omega – “Lost in Space”: In celebration of Omega Speedmaster’s 60th anniversary, guests are invited to the “Lost in Space” event where they are treated to a signature cocktail while they are introduced to Speedmaster’s story as the first watch on the moon. Complete with an “Astronaut” and a carpet that simulates the moon’s surface, guests are welcomed to a photo opportunity with visuals from space.
For more information, visit www.starboardcruise.com.
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